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The Complete Guide to Building Your Brand with Snapchat

ISBN: 9781542820066
Publisher: CreateSpace Independent Publishing Platform
Edition:
Publication Date: 2017-04-03
Number of pages: 140
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  • Regular price $23.98

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Description


Learn exactly what to do to build your brand by tapping into the 158 million people who use Snapchat every single day in this 140-page jam-packed guide! 

The Complete Guide to Building Your Brand with Snapchat provides step-by-step simple instructions for how to take advantage of one of the hottest forms of advertising in the marketplace. 

Topics include: 

* How to Navigate the Snapchat App 
* Why Snapchat Isn't as Shady as It Once Was 
* 3 Ways to Build Your Brand with Snapchat
* How to Get Snap Ads Max Reach 
* How to Use Goal-Based Bidding 
* How to Use Snapchat Geofilters for Branding  
* How to Design Geofilters With & Without Photoshop  
* What to Do if Your "Asset Is Too Large" 
* How to Set Up a Geofilter Campaign  
* How to Ensure Your Geofilter Isn't Lame 
* Why Your Geofilter Should Be Exclusive 
* Why Planning Ahead is Critical 
* How to Avoid Over-Paying for Advertising  
* How to Save Money on Geofilters 
* How to Avoid Getting Rejected 
* Why You Need a Non-Traditional Call-To-Action 
* Why You Should Be Testing Different Styles 
* The Wrong Place to Add Text
* How to Build Buzz Leading Up to an Event 
* How to Build Excitement at an Event 
* How to Use Streaks to Build Your Brand 
* How to Use Multiple Geofilters Simultaneously 
* How to Design Geofilter Puzzles
* How to Create a Geofilter Battle 
* Celebrating Special Events with Geofilters 
* How to Create a Sneak Preview 
* How to Send Personal Messages In Bulk 
* How to Best Utilize Videos in Snapchat 
* Why You Should Be Using Spectacles 
* How to Check & Use Your Stats 
* How to Position Yourself as a Snapchat Guru  
* Tips, Tricks & How to Unlock Snapchat's "Special Edition"...and more!

This guide includes 12 sample geofilter campaigns and access to 15 exclusive video tutorials that show screenshots and examples for exactly how to create an advertising campaign. 

Included are suggested campaign ideas for the following 38 career types that can benefit by using Snapchat to build their brand: 

1. ENTREPRENEURS 
2. MARKETERS 
3. PROMOTERS 
4. SOCIAL MEDIA MANAGERS 
5. PUBLIC RELATION SPECIALISTS 
6. PHOTOGRAPHERS 
7. DIRECTORS 
8. ACTORS 
9. TEACHERS  
10. YOUTH PASTORS 
11. COACHES 
12. FITNESS INSTRUCTORS 
13. MODELS 
14. ARTISTS 
15. MUSICIANS, BANDS & DJS 
16. FASHION DESIGNERS 
17. INTERIOR DESIGNERS 
18. ARCHITECTS  
19. RESTAURANTEURS 
20. CHEFS 
21. FOOD TRUCKS 
22. SPA OWNERS
23. MASSAGE THERAPISTS 
24. MANICURISTS 
25. CHIROPRACTORS 
26. CONSTRUCTION LABORERS
27. FUNDRAISERS 
28. REALTORS 
29. BOOKSTORE OWNER 
30. LIBRARIANS 
31. VETERINARIANS 
32. LAWYERS 
33. DENTISTS 
34. WAITERS/WAITRESSES 
35. AUTHORS 
36. POLITICIANS 
37. FUNERAL DIRECTORS 
38. NON-PROFITS 

Designed with both beginners and experienced Snapchatters in mind, this guide will help you become a Snapchat expert and generate incredible buzz in your next advertising campaign! 

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