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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success (30 Day MBA Series)

ISBN: 9780749474980
Publisher: Kogan Page
Edition:
Publication Date: 2016-01-28
Number of pages: 280
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  • Regular price $29.42

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Description


The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies on Victoria's Secret, Match.com, TomTom, Pizza Hut, and Caterpillar.  The book also covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law.


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