Free shipping on all orders in the USA!

Tactical SEO: The Theory and Practice of Search Marketing

ISBN: 9780749477998
Publisher: Kogan Page
Edition:
Publication Date: 2016-08-28
Number of pages: 200
  • Sale
  • Regular price $31.08

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

Description


Search engine optimization (SEO) is an increasingly critical tool for digital marketers. Tactical SEO explains how to understand the opportunities, challenges, and values that SEO can bring to companies in the long term. Chapters explore: what SEO is and why it matters; understanding Google; the symbiotic nature of Google and SEO; why other search engines matter; the restraints of process-driven SEO and the value of opportunity; supporting longevity with search ripples; thinking about SEO in terms of value, rather than ROI; building SEO expertise in-house versus outsourcing; evaluating success in search marketing; and planning for the future.

Customer Reviews


MORE FROM THIS COLLECTION