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Strategic Pricing for Medical Technologies: A Practical Guide to Pricing Medical Devices & Diagnostics

ISBN: 9780615661896
Publisher: Christopher Provines
Edition:
Publication Date: 2012-09-05
Number of pages: 232
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  • Regular price $61.84

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Description


In Strategic Pricing for Medical Technologies, industry veteran and pricing expert, Christopher D. Provines, provides a comprehensive and practical guide to pricing medical technologies. Medical technologies include medical devices, in-vitro diagnostics, in-vivo diagnostics, combination products, and medical supplies & equipment. The book will help you better quantify, communicate, and capture value in an increasingly challenging environment. 
Drawing on 20-plus years of experience in the medical technology industry as well as research, the book provides a comprehensive strategic framework for pricing medical technologies. It specifically addresses, among other things:
Quantifying the value of medical technologiesSetting pricing strategyCommunicating valueDeveloping offering strategiesUnderstanding buying groups and the buying centerThe role of evidence and reimbursementPricing innovationInternational pricing.  It is filled with real case studies, useful frameworks, and detailed explanations of how to think about the unique issues and challenges of pricing medical technologies.  

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