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Strategic Marketing for Non-Profit Organizations (7th Edition)

ISBN: 9780131753723
Publisher: Pearson
Publication Date: 2007-10-20
Number of pages: 504
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For graduate courses in Nonprofit Marketing and Management.

Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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