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Social Selling: Techniques to Influence Buyers and Changemakers

ISBN: 9780749478018
Publisher: Kogan Page
Publication Date: 2016-07-28
Number of pages: 208
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  • Regular price $36.96

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Description


The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.


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