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Scriptwriting for Effective Telemarketing

ISBN: 9780936840123
Publisher: Technology Marketing Corp
Publication Date: 1993-10
Number of pages: 168
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  • Regular price $27.92

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The Telemarketing Industry Grows Up, Pre-Script Planning, The Statement/Question Technique: Never Make the Client Feel Wrong or Stupid, Secrets of Effective Telemarketing

Scripting, Outbound Calls, Inbound Calls, all About Objections, Script Formatting and Organization, Sample Scripts-Outbound, Assessing Performance, Some Final Advise, Code of Ethics: DMA, Scriptwriting Forms, Telemarketing Resource Guide

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