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Research Methods in Business Studies (4th Edition)

ISBN: 9780273681564
Publisher: Pearson
Edition:
Publication Date: 2005-10-01
Number of pages: 280
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Description


A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:
For Instructors: PowerPoint slides

 


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