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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

ISBN: 9780743277976
Publisher: Free Press
Edition:
Publication Date: 2006-01-24
Number of pages: 272
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  • Regular price $23.95

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Description


In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public

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