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Pricing: Making Profitable Decisions

ISBN: 9780070427822
Publisher: McGraw-Hill/Irwin
Publication Date: 1990-04
Number of pages: 528
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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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