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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

ISBN: 9780844231013
Publisher: McGraw-Hill Education
Edition:
Publication Date: 1966-02-01
Number of pages: 336
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  • Regular price $20.97

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Description


Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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