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Million Dollar Mailings

ISBN: 9780895265098
Publisher: Taylor Trade Publishing
Publication Date: 1993-08
Number of pages: 477
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  • Regular price $197.35

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Description


Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique ― copy approaches, design, formats, offers ― unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

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