Free shipping on all orders in the USA!

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

ISBN: 9780230378193
Publisher: Palgrave Macmillan
Edition:
Publication Date: 2012-12-15
Number of pages: 251
  • Sale
  • Regular price $43.09

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

Description


Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Customer Reviews


MORE FROM THIS COLLECTION