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Manufacturing Strategy CANCELLED: Texts and Cases, Third Edition

ISBN: 9780230520912
Publisher: Palgrave Macmillan
Publication Date: 2009-02-17
Number of pages: 352
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In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of the process. Manufacturing Strategy demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Based on the success of previous editions, the book has been updated with new material, and will prove invaluable to students and practitioners alike.

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