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Industrial Marketing

ISBN: 9780195677942
Publisher: Oxford University Press
Publication Date: 2012-11-21
Number of pages: 584
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Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.

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