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Global Marketing (7th Edition)

ISBN: 9780132719155
Publisher: Prentice Hall
Edition:
Publication Date: 2012-01-30
Number of pages: 592
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The excitement, challenges, and controversies of global marketing.

 

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

 

The seventh edition examines the effect of the global financial crisis on global marketing strategy.


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