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Franchising & Licensing: Two Ways to Build Your Business

ISBN: 9780814404508
Publisher: AMACOM
Edition:
Publication Date: 1999-03-31
Number of pages: 454
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Description


Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies--across an ever-expanding spectrum of products and services--are discovering that yes, they are.

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