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Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

ISBN: 9780985181017
Publisher: Helgerson Franchise Group
Publication Date: 2012-05-16
Number of pages: 190
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  • Regular price $26.89

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Five Pennies is "THE FIELD MANUAL" for Building and Growing a Franchise Brand With the Right Mindset and Tools!

This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand!

Featuring Examples of 20 "Best of Class" Franchise Brands to learn from - and 10 "Mega-Wreck" stories to avoid!

Learn About: Creating and Growing Sustainable Unit ProfitabilityManaging Franchise System RelationsStaying Ahead of Your Growth RateEnhancing System Profits With Continued EducationTurning Your System Into a "Best Practices" MachineHow to Recruit Franchise Buyer 2.0 and Maximizing Their ResultsStructuring Layered Franchise Support and MarketingDeveloping Macro-Level Programs for System GrowthUtilizing Technology to Grow and Manage a BrandResource Management for a Growing System
 "All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu, The Art of War, 5th Century BC

This is Sun Tzu for Franchising
Every year tens of thousands of new franchisees open their doors for business and look to fulfill the American dream of success, and every year hundreds of new franchise companies announce their plans to be the next McDonald's®, SUBWAY® Restaurants, Marriott®, RE/MAX®, or Great Clips® and fail to reach that goal. Why?

Beyond the initial legal work, basic operations manual, some training and a fancy logo to get started, what does it really take to be a successful franchise brand? To start, let me put you in the right mindset.

Having a rapidly growing franchise company does not generate wealth and success. A franchisor's wealth and success are by-products of having wealthy and successful franchisees.

Learn the ten success secrets of America's greatest franchise brands on how to strategically grow your company into a franchise Mega-Brand. If you like Good to Great by Jim Collins - this book translates to "Good is never good enough, but Mega is great and sustainable." Franchise Mega-Brands continuously seek to excel to greatness. Throughout the book - don't miss the franchise Mega-Brand "Best of Class" examples that illustrate these Road Rules for successful franchising.

"There are a handful of disciplines necessary to drive any successful business and a critical discipline that is unique to the mega-franchise business. Five Pennies get right to the point, sharing this #1 "franchise fact" upfront and outlining the other important keys to building a thriving franchise."
- Verne Harnish, Best Selling Author, Mastering the Rockefeller Habits & The Greatest Business Decisions of All Time and Fortune Magazine Growth & Leadership Summit facilitator and columnist

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