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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

ISBN: 9780814432860
Publisher: AMACOM
Edition:
Publication Date: 2013-06-05
Number of pages: 288
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  • Regular price $20.74

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Description


As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer. 

But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? 

Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: Avoid blah, blah, blah marketing Use magnetic marketing strategies that pull (not push) qualified prospects into your world Get noticed using the power of 3PRPosition yourself as the go-to expert in your fieldBecome the obvious choice by building your Thought Leadership PlatformDo social media right Zero in on your customers' pain/gain factors Learn to speak prospect language about prospect problems Generate a steady stream of referrals Identify and focus on high-payoff marketing activities Gain clarity, confidence and control so you sell more - more easily and more oftenCultivate and leverage enthusiastic advocates And more  Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.

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