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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

ISBN: 9780060517120
Publisher: HarperBusiness
Edition:
Publication Date: 2006-08
Number of pages: 227
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  • Regular price $19.98

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Description


Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


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