Free shipping on all orders in the USA!

Consumer Behavior: Building Marketing Strategy, 12th Edition

ISBN: 9780071315128
Publisher: McGraw-Hill Education
Edition:
Publication Date: 2012
Number of pages: 772
  • Sale
  • Regular price $21.51

Any used item that originally included an accessory such as an access code, one time use worksheet, cd or dvd, or other one time use accessories may not be guaranteed to be included or valid. By purchasing this item you acknowledge the above statement.

Description


Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Customer Reviews


MORE FROM THIS COLLECTION