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Build Your Beverage Empire

ISBN: 9780982142516
Publication Date: 2009-02-13
Number of pages: 268
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  • Regular price $28.17

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From Beverage Development to beverage marketing, sales and distribution, this book covers in detail how to start and grow a beverage business. 

This Beverage Industry Book is divided into three parts: 
1. The Beverage Industry = learn the opportunities and niches within the beverage industry. 
2. Beverage Development = what is the cost of beverage formulation? What is the cost of beverage development? How about production? This is all covered here. 
3. Beverage Marketing, Sales and Distribution = Lean how to reach consumers, distributors and retailers with your beverage 

Some of the strategies you'll learn from the book are: 
* Beverage development on a bootstrap budget 
* The "real cost" of beverage development and production 
* The top mistakes made by new beverage entrepreneurs that cost them over $200,000 - and how to avoid them 
* Beverage marketing to distributors, retailers and consumers 
* Don't compete with the big boys on their turf. How to disrupt the beverage industry with new marketing strategies. 
* Why beverage distributors will not return your call and how to grow with or without them 
* Social media for beverage marketing, what works and what doesn't 
These are some of the many questions this beverage industry book tackles 
complete with examples, case studies and step-by-step techniques to develop, 
market and sell your beverages. 

From beverage development to beverage sales and distribution, strategy and marketing of your beverages in the USA and out. Learn to develop and sell your beverages including 

* Functional beverages 
* Alcoholic beverages 
* Ready to drink 
* Energy drinks and shots 
* RTD tea 
* High end water 
* Vodka 
* Tequila 
* Beer 
This is a step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using: 
* Wholesalers 
* Distributors 
* Convenience Stores 
* Supermarkets 
* On Premise Accounts 
Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. 

This beverage industry book is a must read for anyone in the beverage industry from executives to sales people, beverage marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. 
Learn from the authors, Carlos Lopez and Jorge Olson, considered experts in beverage branding, sales and marketing. 

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