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Brand Media Strategy: Integrated Communications Planning in the Digital Era

ISBN: 9781137279569
Publisher: Palgrave Macmillan
Edition:
Publication Date: 2014-08-26
Number of pages: 246
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  • Regular price $38.49

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Description


Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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