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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

ISBN: 9781137359162
Publisher: Palgrave Macmillan
Edition:
Publication Date: 2015-08-04
Number of pages: 339
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  • Regular price $59.88

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Description


This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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